Starbucks Wants You!

A weekly devotional by Reverend Dr. Kevin Schwamb

I don’t know if you have seen the latest Starbucks advertisement promoting its new blonde blend of coffee. After making an appeal to give it a try, the purpose behind the commercial is revealed in big letters that read, “Converts Wanted”. If a Fortune 500 company can be so bold in declaring its purpose, why we as Christians often embarrassed to declare the goal of the Church?

Throughout the New Testament we see that the calling of the Church, and every believer, is to make disciples (converts) for the glory of God. Discipleship is not to be equated with brainwashing but involves reasoning with others, by God’s grace, to persuade them of the truth of the Scriptures. The divine work of regeneration culminates in conversion which entails a personal commitment to follow after Jesus and live in communion with the Body of Christ, the church.

In Colossians 1:28 Paul states God’s purpose for who are disciples of Jesus Christ, that we be “…teaching everyone with all wisdom, that we may present everyone mature in Christ.” The word rendered mature points to being full grown, having reached the goal of our salvation, conformity to the image of Christ.

So the next time you are enjoying a cup of your favorite blend at Starbucks, remember that if anyone should be seeking to win converts it should be us!